Why Samsung

Samsung is a global leader in technology and innovation, offering a comprehensive range of products designed to transform homes, businesses, and experiences.

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Explore the unique features that make Samsung TVs a special experience. With cutting-edge technology like our advanced AI processor and Samsung Tizen OS, you can install powerful AI upscaling, smart home connectivity and endless entertainment.

AI Upscale Life

Samsung Knox Security

SmartThings

Endless Contents

Sustainability

Resources for Pros

Access the tools you need to plan and sell with confidence.

Dealer Price Sheet Product Roadmap

Explore Samsung’s Top Categories

Consumer TVs

4K, 8K, and QLED TVs delivering lifelike picture quality.

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Commercial Displays

Digital signage, video walls, and hospitality TVs for any business need.

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Home Audio

Soundbars, speakers, subwoofers and more to elevate any living space.

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AI Upscaling

Upscale every moment with the power of AI in your TV

Revisit favorites in a new resolution

Neo QLED 8K breathes new life into classic shows, movies and games with Al Upscaling. Embedded Al neural networks enhance scenes as your client watches, transforming lower resolution content into hyper-clear 8K resolution.

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NEO QLED 8K

Our very best viewing experience

See all Neo QLED 8K TVs

NEO QLED

True-to-life color and contrast

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OLED

Infinite blacks with self-lit display

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Picture Quality

Uncover dazzling new levels of detail

Quantum Matrix Technology

Immerse your customers in the breaking brilliance of Samsung's backlight technology. Mini LEDs are controlled with pinpoint precision, resulting in spectacular brightness and contrast that highlight every detail on screen.

sound

Feel the pulse of every scene with cinematic sound

Dolby Atmos® & Object Tracking Sound

Put your customers in the beating heart of action. Dolby Atmos creates a dome of sound that wraps around them, while OTS tracks the objects on screen to create dynamic, realistic effects — like the rush of a motorcycle speeding by.

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Let your customers enjoy the sweet synergy of TV speakers and soundbar playing as one. Q-Symphony perfectly harmonizes these audio sources, delivering crystal-clear sound that resonates throughout rooms.