Sony K-98XR50

BRAVIA 5 98" Class Mini LED 4K HDR Google TV (2025)

K-98XR50

Impressive brightness, vividly beautiful colors

Bright, beautiful, and full of life. Our TV brings rich colors and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch.

Striking contrast. Professional monitor core technology.

Every moment comes to life. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for stunning contrast. This beautifully captures light and shadow with precise gradation, from subtle facial shading to bold highlights.¹

• Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive^™ to deliver captivating brightness and authentic contrast.
• Access billions of accurate real-world colors with XR Triluminos Pro^™.
• XR Processor^™ with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
• AI Super Resolution, powered by AI, enhances studio quality by restoring lost textures and improves low-quality content by reducing noise and enhancing details.
• Get access to all your favorite streaming apps in one place with Google TV^™. With Google Assistant^™, simply use your voice to search and ask questions.¹
• Easily stream to your TV with support for Apple AirPlay^® 2 and Google Cast^™.^9,10
• Movies are included with access to the largest IMAX^® Enhanced collection in the SONY PICTURES CORE app.^2,3
• See picture quality just as the creators intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE.^4,5
• Get a truly cinematic viewing experience with support for Dolby Vision^® and Atmos^®, IMAX^® Enhanced, and DTS:X^®.^3,6
• Upscale all your HD and digital content and bring back lost detail with XR Clear Image^™ and AI technology.⁷
• See blur-free picture quality in fast-moving sports and action-packed movies powered by XR Motion Clarity^™.
• With Acoustic Multi-Audio^™, sound positioning tweeters produce wider, elevated sound that matches the picture you see.
• Hear peoples voices clearly, even in loud action scenes, with Voice Zoom 3^™ powered by AI technology.¹⁷
• Pair your BRAVIA TV with compatible BRAVIA Theater soundbars to unlock Acoustic Center Sync for elevated audio and enhanced dialogue.¹¹
• Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and discover useful features.¹²
• Take your PS5^® gaming to the next level with BRAVIA exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming.¹³
• Game Menu puts all your gaming picture settings and exclusive assist features in one place.
• Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and SBTM.¹⁴
• Premium two-way narrow stand low-profile position or raised to accommodate a soundbar.¹⁵
• BRAVIA Cam (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.¹⁶
• Eco Dashboard keeps all your energy efficiency settings in one place.