Sony K-98XR70PRO

98” Class BRAVIA 7 II PRO True RGB 4K HDR Google TV with Gemini

K-98XR70PRO

A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide-angle viewing with precise control while faithfully reproducing content with consistent, true-to-life color in any lighting conditions.

Installer's Note: The PRO version includes the following upgrades over the standard version: Backlit Voice Remote Control, 3 Year Enhanced Exchange Warranty

True RGB, the future of color

Powered by a newly evolved RGB Backlight Master Drive Pro built on two decades of innovation, Sony's True RGB is three independently controlled RGB LEDs. It delivers unprecedented color volume, precise color gradation, and a significantly wider viewing angle, enhancing the moviewatching experience even further.

Elevated color accuracy without compromise

Sony unites the color range of our flagship QD-OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy.

See the hidden depths in a new way

From the brightest peak to the darkest shade, Sony's True RGB captures smooth color gradation in every subtle tonal detail. It brings greater depth to the story on screen.

Smarter picture in real time

The XR Processor powers the BRAVIA 7 II, using AI scene recognition to optimize color, contrast, and clarity. Every frame is analyzed and refined for lifelike realism.

Crystal clear pictures with AI upscaling technology

XR Clear Image AI intelligently upscales your favorite content to 4K by restoring details lost during the transmission process. Dynamic frame analysis and zone division work together to minimize noise introduced during signal transmission, resulting in a clearer and more natural image.

Contrast intensified. Depth amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Even fast-moving action stays smooth, bright and clear

Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion, so you see clear, bright images, however fast the action.

Individually calibrated. Consistently flawless.

Behind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.

From stereo to expansive 3D surround Ordinary sound becomes extraordinary.

With our proprietary 3D Surround Upscaling, stereo sound expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever.

Crystal clear voice. With AI technology. No more muffled voices.

Our Voice Zoom 3 Enhancer™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.

Direct Connect with BRAVIA Theater Sub/Rear

Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theater system.

Control your BRAVIA Theater and Receiver effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar and receiver sound settings automatically appear on the BRAVIA Quick Settings menu.

Touch and control from your headphones

Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones, so you can stay immersed in your content without reaching for the remote.

Same stunning picture from any seat

With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.

Color, faithfully reproduced

Sony's True RGB features the sensing function that detects LED operating efficiency in real time and optimizes brightness accordingly. This allows the TV to consistently reproduce the color tones of the input video with high fidelity.

Bring cinematic standards home

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.

Authentic picture. From the studio to your screen

Step closer to the filmmaker's vision. Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.

Epic Quality. Limitless Entertainment.

Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.

Find what to watch faster with Gemini on Google TV™

Just ask Gemini for personalized recommendations and browse movies and shows from all your apps in one place. Chat hands-free to refine suggestions, get helpful insights, open apps, play music, and control compatible smart home devices, all without reaching for the remote.

Compatible with Apple Airplay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Google Cast™ Stream from your device.

Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

My Cinema presets. Tailored to the moment

Choose from cinema-optimized picture and sound presets designed for various viewing environments, such as the time of day and room environment. These presets adjust your TV for the best movie-watching experience with just a single step.

All your gaming essentials in one place

With Game Menu 2, check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant.

Stream PlayStation® games to your BRAVIA TV

Control your PlayStation console remotely wherever you have a compatible BRAVIA TV connected to the internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4 console from another room or location like a friend's house.

Auto HDR Tone Mapping Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

Auto Genre Picture Mode

Your BRAVIA TV automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more

expressive scenes.

Level up your gaming with HDMI 2.1 features

BRAVIA TVs deliver a thrilling gaming experience with support for HDMI 2.1 features 4K/120, VRR, ALLM, and SBTM. With 4K/120 you get consistent 120fps in 4K resolution giving you the advantage in high-intensity gaming. Variable Refresh Rate (VRR) allows the TV to dynamically match frame rate of the gaming device, enabling smoother gameplay without stuttering delays or screen tearing. Auto Low Latency Mode (ALLM) supports more responsive gameplay by enabling the TV to automatically switch to low latency mode whenever a gaming device is connected.

Harmonic Presence. Fits seamlessly into your space.

The transparent center stand gives BRAVIA 7 II a light, floating appearance. With cables tucked away and a wavepattern bezel that echoes sound, the design stays harmonious, turning the TV into part of your decor.

The Mirage Stand. Subtle, seamless

The Mirage Stand combines slim steel with a transparent lens panel, concealing cables completely from view so the TV appears to float. Available on 50”, 55” 65”, 75”, 85” class screen sizes only.

A remote for everyone

A newly designed remote created with feedback from end users. It features bigger buttons, backlit lights, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps you quickly locate it. Valuable for all users, including those who are visually impaired.

Balancing environment and entertainment

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

PRO versions offer enhanced features and enhanced extended warranty - designed for the specific needs of custom installers.

3 Year Enhanced Exchange Warranty

BRAVIA 7 II PRO and BRAVIA 9 II PRO feature a longer limited warranty period, and a simplified replacement process with no prepaying for a replacement, no waiting for credit, and no return needed on the old TV.*

Voice Zoom 3

Uses AI to automatically recognize and isolate dialogue from the rest of the audio mix, letting you boost or reduce voice levels independently without affecting background sound or music.

Rechargable Backlit Remote

Truly multifunctional. Our compact, rechargeable Premium Eco Remote is easy to use in the dark with touch-activated backlighting, easy to find with a built-in locator, easy to clean, and controls all your connected devices.

* Subject to Limited Warranty and Sony support determination.