Sony K-43XR30M2

BRAVIA 3 II 43” class 4K HDR LED Google TV with Gemini

K-43XR30M2

Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this big-screen TV makes every choice feel easy—and every moment look its best.

Cinema comes alive at home

BRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theater.

Big screen cinema experience

The massive screen delivers an immersive, larger-than-life picture that pulls you into every moment—whether you're watching movies, sports, or gaming with friends.

Bring cinematic standards home

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.

Epic Quality. Limitless Entertainment.

Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.

Rich colors. Radiant brightness. Smooth motion

The XR Processor™, inherited from our premium models, delivers vibrant color, natural brightness, and fluid motion through AI processing—so you can enjoy movies and shows right in your living room.

Over a billion vivid, real-world colors

See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion colors with the subtle differences from saturation and hue that enables natural shades in every detail.

Unmatched realism with XR Processor™ and AI technology

The XR Processor powers the BRAVIA 3 II, using AI scene recognition to optimize color, contrast, and clarity. Every frame is analyzed and refined for lifelike realism.

Crystal clear pictures with AI upscaling technology

XR Clear Image AI intelligently upscales your favorite content to 4K by restoring details lost during the transmission process. Dynamic frame analysis and zone division work together to minimize noise introduced during signal transmission, resulting in a clearer and more natural image.

Fast-moving action. Cleaner and smoother.

Enhanced 120Hz clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

Entertainment you love. With help from Google

Over 10,000 apps and games, straight to your TV

Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.

Find what to watch faster with Gemini on Google TV™

Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.

Chat with Gemini hands-free to find the perfect movie or show

Tell Gemini what you're in the mood for and get personalized movie and show recommendations with helpful follow-up questions and detailed insights. You can also use your voice to find content, open apps, play music, get answers, and control compatible smart home devices—all without reaching for the remote.

Control your BRAVIA Theater​ effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Google Cast™

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Experience sound that moves around you with DTS:X®

Feel cinema-like immersive audio. DTS:X® spreads sound beyond the screen, bringing every scene to life and drawing you right into the heart of the story.

Uniquely shaped for clearer sound and deeper bass

Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker™ with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.

Perfect for PlayStation®5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Dolby Vision® support brings gaming to life

This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

4 HDMI 2.1 ports

Our TVs feature 4 HDMI 2.1 ports, 4K at 120fps, Variable Refresh Rate, and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.

Harmonic Presence. Fits naturally in your space

Everything in harmony. Our new TV designs grace your living space with shapes, materials, colors and surface treatments that blend beautifully with interior decor, walls and home theater products.

Seamless on your wall

BRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take center stage.

Flush Surface design

Your eyes stay on the picture, not the frame. With a Flush Surface design and an almost invisible bezel, the TV feels refined, seamless, and naturally at home in your space.

Designed with the planet in mind, smart for all

BRAVIA is designed to harmonize with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.

• Weight of TV without Stand 9.1 kg / 20.2 lb
• TV with Stand (Standard position) (W x H x D) 958 x 627 x 246 mm / 37 3/4 x 24 11/16 x 9 11/16 inch
• VESA® Hole Pitch (W x H) 200 x 200 mm / 7 7/8 x 7 7/8 inch

• Bring the cinema home with a massive screen for an immersive, larger-than-life viewing experience.
• Enjoy cinematic picture and sound at home with Dolby Vision^® and Dolby Atmos^®.
• Hear immersive audio that moves around you with DTS:X^®.
• See over a billion lifelike colors with XR Triluminos Pro.
• Experience smarter picture optimization with the XR Processor and AI scene recognition.
• Watch older content look clearer with XR Clear Image AI upscaling.
• See smoother, blur-free motion during sports, action scenes, and gameplay with Motionflow XR.
• Access movies included with your TV on SONY PICTURES CORE in IMAX^® Enhanced and Pure Stream quality.
• Hear clearer TV sound with less distortion from X-Balanced Speakers
• Adjust your soundbar directly from the TV’s Quick Settings menu.
• Control playback and volume directly from your Bluetooth headphones.
• Find what to watch faster with Gemini on Google TV^™
• Stream to your TV easily with Apple AirPlay^®2.
• Cast content from your devices with Google Cast^™.
• Ask Gemini hands-free to watch and control with your voice.
• Enjoy clear, distraction-free viewing with Anti-Glare Screen technology that reduces glare from windows and ambient lighting

• Cutsheet